Patrick Henry is the President of Monarchchem, the makers of Lonarch, an ecofriendly herbicide for people who care about the environment…and their pets. For ten years Patrick was a Nashville songwriter and humorist on the SiriusXM Radio Comedy Channels. His creativity and innovation led his career to evolve into delivering entertaining, music filled, keynote speeches on how to elevate the customer experience. When Covid hit, his career once again evolved. Patrick joined his college roommate and a lovable 75-year-old chemist whom they dragged out of retirement to form Monarchchem. Since that day, Patrick has learned more about EPA compliance and Alpha-Hydroxy acids than he ever thought possible. They have been implementing a go-to-market strategy that has built fans across the country and those fans continue to grow. Patrick says, “Whether you’re performing a song or selling weedkiller, it’s about connecting with a story and making the listener the hero of that story”. Although most of Patrick’s time is filled with family and running a business, he is still passionate about speaking to companies and associations about how to elegantly elevate their brand through innovation, integrity and a common sense approach to customer service.