SPEECH SERIES PART 4
HOW TO WRITE AND DELIVER A FREAKING
AMAZING SPEECH IN 30 MINUTES OR LESS
CHAPTER 4.
The Call To Action
A call to action is a polite way to tell the audience to get off of their butt and DO SOMETHING! It is also a wonderful way to create relevance and a final connection with those in the room. In my speech, I tell the story about when my father died. It is a sad story with a lot of emotion. I tell the story of how my father told his children how much he loved them every day. People connect with that story because they see their relationship with their own parents in the imagery. At the end of the story, I tell them to not let another day pass without telling their kids how much they love them or avoid missing an opportunity to tell their friends, family and coworkers how much they are appreciated and valued. The whole point of the story is for the audience to take the lesson that I learned through a difficult experience and use it to create a positive experience in their lives. A call to action is important if you want your audience to do something. “Please vote for me next Tuesday”, “Take what I showed you today and write down a plan of action”, “put all of your money into the offering plate”. Circumstances will dictate how focused your call to action is.
DO THIS:
· DECIDE WHETHER OR NOT THIS SPEECH REQUIRES AN ACTIONABLE RESPONSE ON THE AUDIENCES PART.
· WRITE DOWN WHAT YOU WANT THE AUDIENCE TO DO IMMEDIATELY AFTER YOUR SPEECH.
· WRITE DOWN WHAT YOU WANT THE AUDIENCE TO DO TWO WEEKS AFTERWARDS.